Oreo, JCPenney, and finding the why behind the what

What can nonprofit and business leaders learn from the world’s most beloved cookie, the organization at the center of fighting to end slavery in our lifetime, and big-box retail? A lot it, it turns out.

Join us as we interview Sheeba Philip and learn the surprising ideas that live at the intersection of causes and brands.

Sheeba has built a nearly 20-year career creating and growing purpose-driven brands in the consumer packaged goods, retail, and nonprofit sectors.

Sheeba serves as CEO for Akola, a globally-inspired luxury jewelry brand and social enterprise. In 2018, the National Retail Federation named Akola as one of the top 25 brands, alongside Warby Parker and Allbirds, that are shaping the future of US retail.

Sheeba brings a vast knowledge of brands and how to stay centered on your purpose, she mentions “To build an iconic brand or an organization that will stand the test of time, you have to build a deep relationship with the consumer or with the donor that goes beyond the transaction.”

Akola – https://akola.co/

Sheeba Philip – https://www.linkedin.com/in/sheebaphilip/