Culture Built My Brand: Navigating Transformation
Today's episode is about creating an intricate relationship between brand and culture.
Join Dave and Carly as they welcome guest Ted Vaughn, Partner at Historic Agency, author of Culture Built My Brand, and the host of the Future Nonprofit Podcast. He has worked with hundreds of organizations, guiding them through the intricacies of brand-building and executive leadership. Ted’s role as the leader of client transformation at Historic underscores his commitment to helping both for-profit and nonprofit brands thrive in today's dynamic landscape.
The group talked about Ted's expertise and research on executive leadership, brand development, and organizational transformation. With his knowledge from decades of experience, Ted shares invaluable insights about how to transform any organization through brand and culture.
Today's Topics:
How to bridge culture and brand in your organization
How Gen. Z can change and innovate the giving world
How humor and entertainment can showcase examples for both the nonprofit and for-profit sectors
Takeaways from Ted’s book and years of experience in marketing and nonprofit work.
You can connect with Ted at www.linkedin.com/in/tedvaughn, Historic at https://makehistoric.com, and find his podcast at www.futurenonprofit.com.
We hope you enjoy our conversation with Ted Vaughn!
Season Four of the Purpose & Profit Podcast is brought to you by:
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at Imago Consulting website and subscribe here.
Virtuous
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
Masterworks
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks click here.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.