GoFundMe and the Intersection of Impact and Influence

Feb 18

In this episode of Purpose and Profit Podcast, Dave Raley and Carly Berna are pleased to welcome Amit Meredith to the show!

Amit is the Head of Marketing for GoFundMe, overseeing brand strategy, marketing activations, and growth in an effort to help connect people with causes they care about.

With a background working for companies like Warner Bros. Discovery, Samsung, and Boots UK, as well as higher education institutions and nonprofits, Amit is uniquely qualified to talk about the giving landscape today and how nonprofits can view that landscape in order to maximize their fundraising efforts.

Diving into her role at GoFundMe, Amit shares findings from the GoFundMe Social State of Giving Report and explains the recent rise of what are known as “Impact Creators.”

Also in this episode, Amit talks about:

The Gen Z population and the power of sharing
How social media plays a role in fundraising
How to use AI to boost fundraising efforts
Advice for for-profit and nonprofit leaders from her vast experience working in both sectors
A lightning round at the end!

Discover more from the GoFundMe Social State of Giving Report.

SEASON 6 IS BROUGHT TO YOU BY:

Virtuous

Virtuous believes in increasing generosity through personal donor engagement, no matter the gift size. The Virtuous platform streamlines nonprofit workflows, eliminates back-office tasks, and focuses on the relationships that matter. With their CRM, fundraising, volunteer, and marketing tools, nonprofits can create responsive experiences that build trust and grow impact.

FaithSearch Partners

FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward.

Imago Consulting

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more about it and subscribe here.

DickersonBakker

DickersonBakker is a trusted leader in nonprofit fundraising, serving organizations for over 40 years. With thousands of clients nationwide, we’ve helped raise billions of dollars to fuel missions and make meaningful impact. Their expertise spans fundraising, leadership development, and strategic growth, empowering nonprofits to advance their vision.

Avid

Avid is the first-ever fundraising agency in the cloud—giving nonprofits on-demand access to data-driven strategies, personalized donor engagement, and scalable growth. Avid unifies your donor data, delivers ready-to-use playbooks, and helps you drive impact—faster, smarter, and without complexity. Fundraising just got easier.

Share helps Christian nonprofits shine with innovative marketing, digital fundraising, and cutting-edge tools. One of their newest tools, Personify, feels like magic—capturing email addresses from website visitors who didn’t donate so you don’t lose the chance to connect. For listeners of the Purpose and Profit podcast, Share is giving away 400 free credits for Personify! That’s 400 new email addresses from your potential donors for free! Click here to claim your free credits and grow your mission today.

Synergy

At Synergy, they boost your nonprofit's donor engagement through innovative phone-based solutions. Whether it's P2P texting, voice broadcasting, inbound call handling, or mid-level donor engagement, they seamlessly integrate with your existing mail and digital strategies. Their goal is to create a personal connection with your donors, enhancing their commitment to your cause. Let Synergy be your donor engagement team and watch your donor retention and revenue grow.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.