Disney and the Intersection of Creativity and Business
Today's episode is about the need for more creativity and business in creating powerful experiences that move the mission forward for nonprofits and businesses alike.
Join Dave and Carly as they welcome guest Theron Skees, veteran Disney Imagineering Creative Executive and owner of The Designer’s Creative Studio. Theron has 30 years of experience domestic and international across themed entertainment, creative, and design, including 23 years with The Walt Disney Company as an Imagineer.
Theron has worked all over the world, creating powerful experiences that deliver business results. His work can be seen worldwide. Just in his time at Disney, that includes:
Walt Disney World
Walt Disney Studios Paris
Hong Kong Disneyland
Disney Springs
Disney Cruise Line
Today as founder of The Designer’s Creative Studio, Theron talks about the importance of storytelling and why it is so important for both for-profit and non-profit organizations.
Episode Topics:
Creating brand loyalty and employee engagement through experiential storytelling.
Discussing the importance of experiential design in creating emotional connections and how this drives repeat engagement.
Building experiences around the world, including in Disney Studios Paris, Hong Kong Disneyland, Disney Cruise Line, and more.
The connection between creativity and business, or how Imagineers and Finance can learn from each other.
You can find out more about Theron and what he is up to at https://www.designerscreativestudio.com.
We hope you enjoy our conversation with Theron!
Season three of the Purpose & Profit Podcast is brought to you by:
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks click here.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more click here.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.