Impact Uprising: 3 Insights from 470 Conversations with Nonprofit Leaders

Today's episode is about innovating change and how we can redefine giving.

Join Dave and Carly as they welcome friends and co-founders of We Are For Good Jon McCoy and Becky Endicott. Jon and Becky founded We Are For Good in 2020 and in just a few short years, have released more than 470 episodes with more than half a million downloads. 

Their show celebrates the impact uprising – shining a light on the power of philanthropy and equipping this generation of nonprofit leaders, social impact players, and passionate Do-Gooders. 

The group discusses Jon and Becky’s inspiring journey and unique approach to marketing and storytelling within the nonprofit sector. The group has a fun conversation exploring the world of giving, equipping leaders with the mindset, tools, and innovative concepts needed to achieve impact.

Today’s Topics:

• Uncovering the concept of being “marketers disguised as fundraisers” and how marketing is vital to the mission.  

• How the power of storytelling is a superpower, and it can transform the world of fundraising. 

• Featuring the power of community and building a community that fosters a sense of belonging. 

• Insights from more than 470 interviews over 3 years, surpassing 500,000 downloads of the We Are For Good podcast. 

• How to encourage a shift in perspective, viewing your supporters less as donors and prospects and more as donors and believers. 

Check out We Are For Good and listen today at www.weareforgood.com.

We hope you enjoy our conversation with Jon and Becky!

Season three of the Purpose & Profit Podcast is brought to you by:

Masterworks

Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks click here.

Imago Consulting

Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more click here. 

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.